Skill-Shack
Visit Site
http://Skill-Shack.comRoles and Services
Lead Visual Design, UX & Interactions
Credits
Nick Mueller
Lead Visual Designer
Brandon Herbel
Development
Noah Shreve
Development
Deliverables
Visual Identity
Visual Design
Web Design
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63ac9971ce1c7d5145f724a2_Skill-Shack%20Featured%20Image.png)
01.
Overview
Skill Shack is an education platform that operates in a decentralized manner, dedicated to imparting skill sets that conventional schooling fails to provide. Our platform provides hands-on learning experiences, group learning sessions, instructor guidance, and scheduled sessions - all accessible virtually.
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf21ab966f5272897eb71_Group%20427320557.png)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf2200f44f75815758733_Group%20427320558.png)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf224461adb4c3bd38169_Group%20427320559.png)
02.
Challenge
Skill Shack, a startup, required a complete overhaul of its brand identity, along with a web presence and an MVP launch to present to investors - all within a tight deadline of 3 months. During this process, the founder was still exploring and discovering the true essence of Skill Shack, leading to numerous unknowns and iterations to bring the vision to life.
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf25b306dff2ce3326202_Group%20427320561.png)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf262d31a0e22192dc19a_Group%20427320560.png)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf268da15972338602896_Group%20427320562.png)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf2862b9e630363c23800_Group%20427320563.png)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf289916d9b0b8b2ffe99_Group%20427320564.png)
03.
Solution
I designed an exceedingly bold and unconventional brand presence for Skill Shack, setting it apart from the typical education platforms. By leveraging illustrations, striking typography, and micro-interactions, I was able to weave a compelling story and establish a clear hierarchy for the brand. The overall aesthetic was a result of collaborative inspiration, delving into the realms of illustrations, typography, and playful design elements. With ample creative freedom, I honed in on a direction that exuded warmth, approachability, and playfulness, resulting in a cohesive design system that seamlessly translates across different mediums.
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf2ab7013f885a069a4d6_Group%20427320566.png)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf2b0dd43e22623676964_Group%20427320565.png)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf2b5d827c5038055182d_Group%20427320567.png)