![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63ac9900d31a0ef245274f03_Pule%20Featured%20Image.png)
01.
Overview
Collaborated with Expedition Co. to revamp Pulse's brand identity, elevating the relationship between networks. Pulse aspired for a sophisticated look and feel that exuded luxury, tailored to appeal to their target audience.
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf545da159781046052e1_Group%20427319436.png)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf54d0a308be850561101_Group%20427320569.png)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf552916d9b286230310c_Group%20427320568.png)
02.
Challenge
The objective was to contemporize the existing brand's appearance, instilling a sense of trust in consumers who were previously hesitant to engage with it.
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf560ce1c7d1084fe40ac_Group%20427320570.png)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf56733698bdc7ace2cee_Group%20427320571.png)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf56e2b9e634eaac2b6cb_Group%20427320572.png)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf57b33698b3484ce2dd3_Group%20427320573.png)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf57edd43e272f3677daa_Group%20427320574.png)
03.
Solution
The primary goal was to boost business recognition by creating a robust brand identity, amplifying brand awareness and loyalty among consumers. To help Pulse differentiate itself from its competitors, a distinctive identity was crafted, intended to capture attention and leave a lasting impression. A strong color palette and a memorable word mark were employed to establish trust with customers, thereby enhancing the perceived value of Pulse as a product, leading to increased customer loyalty.
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf587da159731bd605480_Group%20427320575.png)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63acf58b3ca6983212dc7add_Group%20427320576.png)