Roles and Services
Lead Brand Identity
Lead Visual Designer
Collaborated with Expedition Co. to revamp Pulse's brand identity, elevating the relationship between networks. Pulse aspired for a sophisticated look and feel that exuded luxury, tailored to appeal to their target audience.
The objective was to contemporize the existing brand's appearance, instilling a sense of trust in consumers who were previously hesitant to engage with it.
The primary goal was to boost business recognition by creating a robust brand identity, amplifying brand awareness and loyalty among consumers. To help Pulse differentiate itself from its competitors, a distinctive identity was crafted, intended to capture attention and leave a lasting impression. A strong color palette and a memorable word mark were employed to establish trust with customers, thereby enhancing the perceived value of Pulse as a product, leading to increased customer loyalty.