Roles and Services
Lead Branding & Visual Design
Lead Visual Designer
Expedition Co. engaged me as a partner after MeetingPlay sought their services due to their impressive portfolio and client feedback. Together, we collaborated with MeetingPlay to enhance their brand and create a new visual identity, voice, and marketing site design. Our goal was to make the site responsive and ensure it's accessible across all devices, including desktops, tablets, and mobile phones.
MeetingPlay recognized the growing demand for virtual meetings and events due to the Covid-19 pandemic and wanted to launch a striking new visual identity to support its expansion. To achieve this, we were tasked with completing the UX/UI redesign project within a tight 3-month timeline, which required us to implement highly efficient and streamlined working processes.
I partnered with MeetingPlay to complete a comprehensive rebranding process, including a new website with an optimized user experience and CMS/webflow integration. The aim was to create a unique and distinctive look and feel for MeetingPlay to stand out from its competitors, particularly in light of the increased demand for virtual meetings and events during the Covid-19 pandemic. The entire project was completed within a 3-month timeline, utilizing highly efficient and streamlined working processes.