MeetingPlay
Visit Site
https://meetingplay.webflow.io/Roles and Services
Lead Branding & Visual Design
Credits
Nick Mueller
Lead Visual Designer
Kevin Haag
Development
Deliverables
Visual Identity
Brand Book
Visual Design
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63ab3ab6916d9b4a490e260b_meetingplay.jpg)
01.
Overview
Expedition Co. engaged me as a partner after MeetingPlay sought their services due to their impressive portfolio and client feedback. Together, we collaborated with MeetingPlay to enhance their brand and create a new visual identity, voice, and marketing site design. Our goal was to make the site responsive and ensure it's accessible across all devices, including desktops, tablets, and mobile phones.
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63ab3ae8785d7fadaafbcf6e_meetingplay-grid.jpg)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63ace70cce1c7dec99fd802f_Group%20427320548.png)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63ab3b51fdf77f374d6eb70d_meetingplay-overview3.jpg)
02.
Challenge
MeetingPlay recognized the growing demand for virtual meetings and events due to the Covid-19 pandemic and wanted to launch a striking new visual identity to support its expansion. To achieve this, we were tasked with completing the UX/UI redesign project within a tight 3-month timeline, which required us to implement highly efficient and streamlined working processes.
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63ab3c7205d2aa2a82983408_meetingplay-challenge1.jpg)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63ab3c7441b0ca7734e0bba4_meetingplay-challenge2.jpg)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63ab3c78acaa430f343a21a0_meetingplay-challenge3.jpg)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63ab3c7add1279bb59d36937_meetingplay-challenge4.jpg)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63ab3c7c41b0ca3479e0bc18_meetingplay-challenge5.jpg)
03.
Solution
I partnered with MeetingPlay to complete a comprehensive rebranding process, including a new website with an optimized user experience and CMS/webflow integration. The aim was to create a unique and distinctive look and feel for MeetingPlay to stand out from its competitors, particularly in light of the increased demand for virtual meetings and events during the Covid-19 pandemic. The entire project was completed within a 3-month timeline, utilizing highly efficient and streamlined working processes.
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63ab3c90f3af9921927103d0_meetingplay-solution1.jpg)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63ab3c94fdf77f79356ede28_meetingplay-solution2.jpg)
![](https://uploads-ssl.webflow.com/63ab3707eb96a702d998b80d/63ab3c96eb51b0624c11ca8e_meetingplay-solution3.jpg)